Reinventing the Grammys: 'It's not pandemicky', promises host Trevor Noah
The but certain bets about the Grammy Awards on Sunday (Mar 14) are that information technology volition not resemble the shows of past years, and it will not exist a Zoom fest.
Postponed from January because of the coronavirus pandemic, the highest awards in the music business concern have had to rethink every aspect of a ceremony that is watched equally much for its performances equally for who takes home the prizes.
"Everything has to be reinvented," said Melinda Newman, Billboard'south executive editor for the West Coast and Nashville.
"People do look to the Grammys for these special moments that they have created over the decades, whether it was Beyonce performing with Prince or Elton John and Eminem. I don't know if you can do that during a pandemic," Newman added.
READ: Grammy nominations: Beyonce dominates, BTS scores major nod, The Weeknd snubbed
Beyonce has a leading ix nominations this twelvemonth simply is not among the list of performers announced by the show'due south new producers.
Album of the yr contenders Taylor Swift and Dua Lipa, along with Cardi B, Billie Eilish, Miranda Lambert and Harry Styles, will be among the performers.
Some will be live, in venues in and around the downtown Los Angeles Convention Center, and some pre-recorded, but at that place volition non be the usual red carpet or alive audience of thousands of fans, musicians and manufacture executives.
Host Trevor Noah of The Daily Show says the iii-hour telecast on The states network CBS volition be different from annihilation seen before at the Grammys.
"They accept figured out how to make an awards show for the time every bit opposed to trying to crowbar an awards show into information technology," he said final week.
"It's non Zoom, it's not pandemicky ... The bands are sort of going to be performing for each other," Noah said.
Some of the awards will exist presented by bartenders and others who piece of work in music venues that have been crushed past the pandemic and the cancellations of tours and live concerts.
The wide range of nominees in the acme 4 categories – album, record, song of the year, and all-time new artist – presages a night of suspense with winners hard to predict, particularly given the stunning snub of the Weeknd. Some eleven,000 voting members of the Recording Academy choose the winners.
Few pundits expect whatsoever 1 artiste to dominate in the way Eilish did in 2020, when the Bad Guy teen swept all iv top awards.
Alex Suskind, a senior editor at Amusement Weekly, said he was looking forward to seeing K-pop phenomenon BTS, forth with rapper Megan Thee Stallion who is up for best new creative person and record of the yr for her Savage remix with Beyonce.
"No ane has had a bigger twelvemonth in music than Megan Thee Stallion. My gauge is she volition perform WAP with Cardi B," Suskind added, referring to the pair'south raunchy No one unmarried terminal summer.
BTS is up for its start major Grammy honor, competing for all-time pop grouping performance with English linguistic communication hitting Dynamite confronting veterans like Lady Gaga and Ariana Grande for Rain On Me, Justin Bieber for Intentions, and Swift's Exile.
"That'southward a very tough category," said Suskind. "I nevertheless don't know if the Recording Academy has quite come up around to Thousand-pop despite information technology having made huge inroads in America."
(Source: Reuters)
0 Response to "Reinventing the Grammys: 'It's not pandemicky', promises host Trevor Noah"
Post a Comment